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Account Management: A Complete Guide to CSO Strategy | Gartner

by EdTechMate | Jan 11, 2024 | Gartner, News & Insights

ns, you can increase the chances of building deeper partnerships and larger deals. Future opportunity growth. Consider growing product lines and sales potential vs. a gradual decline or potential loss of business in an account. Account profitability scorecard A...

Revamp Your Marketing Strategy: A CMO’s Ultimate Guide to Organizing and Operating for Success

by EdTechMate | Jan 10, 2024 | Gartner, News & Insights

The Evolution of Marketing Operations:⁤ Balancing Art and Science Marketing operations has come a long way from its traditional role of managing budgets ‍and processes. Today, it ⁣is⁢ a ⁢critical function that drives business growth and success. As marketing becomes...

Podcast: Digital, Data and AI Are Finally Coming to Corporate Strategy Activities

by EdTechMate | Jan 8, 2024 | Gartner, News & Insights

Executive Summary and Main Points: Digital transformation and AI are beginning to impact corporate strategy: While many aspects of enterprises have undergone digital transformation, corporate strategy has remained largely analog. However, this podcast explores how...
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