EdTech Insight – Announcing Face API Liveness Pricing

by | Feb 24, 2024 | Harvard Business Review, News & Insights

Executive Summary and Main Points

The recent announcement of Liveness Detection functionality pricing by a leading technology provider introduces innovative methodologies in verifying human presence in digital interactions. This capability, powered by Azure AI Vision Face API, leverages artificial intelligence algorithms to detect, recognize, and analyze human faces in images. The service can be utilized via software development kits (SDKs) – Face SDK and Face Client SDK, or through REST APIs. The significance of this capability broadens the horizon of digital identification, seamless access control, and enhances privacy through face blurring in various sectors, including international education.

Potential Impact in the Education Sector

Integrating Liveness Detection technology can revolutionize Further Education and Higher Education by bolstering online proctoring systems and secure access to educational resources. It reinforces academic integrity in e-assessments and remote examinations by authenticating students’ identity in real-time. In the landscape of Micro-credentials, this technology can fortify the validation process, ensuring that the credential holder is the one undertaking assessments or accessing courseware. The strategic partnerships between edtech organizations and academia could pave the way for interoperability and a seamless user experience across various educational platforms.

Potential Applicability in the Education Sector

The application of AI-driven Liveness Detection in global education systems presents multiple innovative opportunities. Universities can incorporate this tool into their Learning Management Systems (LMS) for secure login procedures, thus ensuring that only enrolled students can access course materials and participate. For international students, such technology may facilitate remote enrolment verification processes without the need for physical presence. Furthermore, digital tools that use AI, like this detection feature, can enhance virtual exchanges and collaborations by authenticating participants during online learning activities, workshops, and conferences.

Criticism and Potential Shortfalls

Despite its potential, Liveness Detection technology is not without its criticisms. Concerns regarding data privacy and the ethical use of facial recognition software are at the forefront of debates. There is a risk of bias within AI algorithms that may have disparities in accuracy across different demographics. Comparative international case studies might reveal substantial variances in the acceptance and effectiveness of such technologies due to cultural differences and regulatory frameworks. Educational institutions must navigate these complexities carefully to avoid pitfalls associated with data handling, consent, and algorithm transparency.

Actionable Recommendations

Educational leaders should consider a phased implementation of Liveness Detection, starting with pilot programs that allow for the evaluation of both technological impact and user acceptance. Developing clear policies regarding data usage, privacy, and consent in collaboration with technology partners is critical. Investing in training for staff to ethically manage the tools and conducting regular reviews of algorithmic performance will ensure that the technology serves its intended purpose without discrimination. Lastly, creating an international forum for sharing best practices could aid in establishing standards for the use of AI in educational settings globally.

Source article: https://techcommunity.microsoft.com/t5/ai-azure-ai-services-blog/announcing-face-api-liveness-pricing/ba-p/4066296