EdTech Insight – Author Talks: The formula for successful negotiation

by | Apr 19, 2024 | McKinsey, News & Insights

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Executive Summary and Main Points

William Ury, negotiation expert and co-founder of the Harvard Program on Negotiation, discusses his book, Possible: How We Survive (and Thrive) in an Age of Conflict, revealing a ‘possibilist’ approach to solving seemingly unsolvable problems. Ury focuses on harnessing human potential for curiosity, creativity, and collaboration to transform destructive conflicts into constructive negotiations. Key concepts include ‘going to the balcony’ for a place of calm and reflection, building a ‘golden bridge’ to facilitate decisions by the other party, and engaging the ‘third side’ which encompasses the surrounding community’s potential to assist in conflict resolution.

Potential Impact in the Education Sector

The ‘possibilist’ approach, with its emphasis on creativity and collective problem-solving, has significant implications for the education sector. It can foster strategic partnerships by helping leaders transcend traditional adversarial positions and find mutually beneficial solutions. The concept of the ‘golden bridge’ can apply to negotiations for cross-institutional collaborations or international student exchanges, encouraging a focus on shared goals. Moreover, Ury’s principles could revolutionize the development of micro-credentials by involving a broader community of stakeholders (“the third side”) to align educational offerings with the needs of the workforce.

Potential Applicability in the Education Sector

Innovative applications of Ury’s negotiation strategies within the sector could involve AI-powered platforms facilitating the discovery of common interests in complex university mergers or cross-border academic partnerships. Digital tools can also simulate ‘balcony moments’ allowing educational leaders to gain new perspectives on institutional challenges. Implementing ‘third side’ frameworks within digital campuses can tap into global community insights for curriculum development or resolve conflicts in online learning environments.

Criticism and Potential Shortfalls

While Ury’s concepts hold promise, real-world education sector application may be hindered by deeply rooted institutional cultures and bureaucracies resistant to change. Comparative case studies in international contexts should be considered, assessing the cultural aptness of these strategies worldwide. Ethical considerations must be scrutinized, particularly the risk of using these techniques to manipulate rather than genuinely collaborate, potentially undermining trust in educational systems.

Actionable Recommendations

Education leaders can leverage Ury’s principles by embedding ‘balcony time’ into strategic planning, encouraging reflection before response. Institutions should build ‘golden bridges’ into their digital transformation initiatives by creating inclusive platforms that can adapt to the needs and perspectives of diverse stakeholders. Additionally, universities could establish ‘third side’ committees composed of students, faculty, industry partners, and technologists to oversee the ethical deployment of AI and digital tools across campuses worldwide.

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Source article: https://www.mckinsey.com/featured-insights/mckinsey-on-books/author-talks-the-formula-for-successful-negotiation