EdTech Insight – Eco-friendly startups are turning to treeless toilet paper

by | Apr 8, 2024 | CNBC, News & Insights

Executive Summary and Main Points

In light of global sustainability challenges, the traditional toilet paper industry, known for its considerable environmental impact, particularly on Canadian forests, is undergoing significant change driven by eco-friendly startups. Innovators like Reel Paper are leveraging fast-growing bamboo as a more sustainable substitute for wood pulp, reducing reliance on forest resources and reinventing toilet paper production. This market disruption aligns with increasing consumer demand for environmentally responsible products. While the shift represents a small routine change for individuals, it promises a substantial cumulative effect due to the frequency of product use. Amidst this transformation, strategic investors, recognizing the burgeoning market potential, are funding companies like Reel Paper. These sustainability-focused startups, however, face competition from bidet use, which is contended to be more eco-friendly in regions with abundant water supply.

Potential Impact in the Education Sector

The sustainable toilet paper revolution embodies principles pertinent to Further Education, Higher Education, and Micro-credentials. Such real-world applications inspire curricula that amalgamate environmental sciences, business studies, and ethics. Institutions can forge strategic partnerships with eco-conscious companies to provide experiential learning opportunities. Additionally, digitalization opens avenues for virtual internships and cross-disciplinary online micro-credential courses focused on sustainable entrepreneurship and eco-innovation.

Potential Applicability in the Education Sector

Innovative applications within the education sector may include the integration of AI and digital tools to track and optimize the sustainability footprints of campuses. Through data analytics, institutions can make informed decisions on sourcing eco-friendly supplies, including toilet paper alternatives. Incorporating AI into facilities management systems can further reduce wastage and energy consumption, aligning operational practices with global education systems’ growing emphasis on sustainability.

Criticism and Potential Shortfalls

Critiques of the eco-friendly toilet paper movement revolve around logistical inefficiencies, such as the carbon footprint associated with shipping bamboo from distant locales like China. International case studies might compare localized production methods, examining their cultural acceptability and environmental implications. The debate between the water consumption of bidets versus the environmental cost of producing sustainable toilet paper spotlights the need for a sensitive, context-specific approach to eco-friendly initiatives.

Actionable Recommendations

To leverage these technologies, international education leadership should consider practical implementation strategies such as sourcing sustainable bathroom supplies for their campuses to demonstrate a commitment to environmental stewardship. Developing courses tailored to sustainable business practices can prepare students to engage with and even lead similar initiatives in their future careers. Finally, educational institutions might establish partnerships with startups like Reel Paper to create case studies, offer internships, or engage in corporate social responsibility projects, thereby practically enriching the academic environment with real-world sustainability challenges and solutions.

Source article: https://www.cnbc.com/2024/04/08/sustainable-toilet-paper-is-on-a-roll.html