EdTech Insight – Enhancing customer experience in an evolving mobility ecosystem

by | Jun 11, 2024 | McKinsey, News & Insights

Executive Summary and Main Points

The podcast episode of McKinsey on Insurance featuring Doug McElhaney and Robert Spencer explores significant shifts within the mobility ecosystem and the role of data in driving these changes. The conversation centers on the increase of electric vehicles (EVs) integrated with advanced technology, the growing acceptance by consumers to use their data for insurance, and the potential for strategic collaborations between Original Equipment Manufacturers (OEMs) and insurers. This partnership aims to enhance the customer experience through improved insurance offerings and the utilization of vehicle-generated data.

Potential Impact in the Education Sector

These technological and collaborative advances could significantly impact the education sphere, particularly in Further Education and Higher Education. Institutions may leverage such partnerships to provide comprehensive insurance for students and staff who utilize EV fleets for research or transportation. Additionally, the approach adopted by OEMs and insurers could inspire similar collaborative models in education technology, enriching the digital learning environment and creating personalized student experiences. Micro-credentials could also benefit by integrating skills on data literacy and partnerships into their curriculum.

Potential Applicability in the Education Sector

The innovative applications of vehicle-generated data in developing tailored insurance products have implications for AI and digital tools in global higher education. Educational institutions could adopt AI-driven analytics from student data to improve campus services, foster personalized learning paths, and strengthen safety measures. Digital tools that mirror the OEM-insurer model could facilitate better management of resources, offer predictive maintenance of educational facilities, and enhance overall campus experience.

Criticism and Potential Shortfalls

While leveraging data can improve customer experience significantly, it also raises concerns regarding privacy, data security, and ethical use. Comparative international case studies in education suggest variability in data governance policies which could affect how such models are implemented globally. There is also the risk of widening the digital divide if certain demographics are unable or unwilling to share their data or lack access to these advanced technologies.

Actionable Recommendations

For the implementation of these technologies in the education sector, it is recommended that leaders:

  1. Develop strategic partnerships with technology providers similar to the OEM-insurer model.
  2. Invest in infrastructure that supports the collection and analysis of data for improved student services.
  3. Embed digital literacy and data ethics into the curriculum to prepare students for a data-driven world.
  4. Ensure equitable access to technology to avoid exacerbating the digital divide.
  5. Establish robust data governance frameworks that protect the privacy and security of stakeholders.

Source article: https://www.mckinsey.com/industries/financial-services/our-insights/enhancing-customer-experience-in-an-evolving-mobility-ecosystem