EdTech Insight – Facebook is getting rid of the News tab in the U.S. and Australia

by | Mar 1, 2024 | CNBC, News & Insights

Executive Summary and Main Points

Meta, the parent company of Facebook, is undergoing significant changes that have implications for the global education technology sector. Mark Zuckerberg’s planned discussions with Samsung Electronics about AI chip supply highlight the increasing role of AI in technology innovation. Meanwhile, Meta’s removal of the dedicated Facebook News tab in the U.S. and Australia, following similar moves in the U.K., France, and Germany, suggests a strategic shift away from news distribution to focusing on short-form video content. These developments reflect Meta’s broader reallocation of resources and effort into areas that garner higher user engagement, such as the Reels product, and a distancing from sectors that present less value or more controversy, like news publishing.

Potential Impact in the Education Sector

The discussed events could have varied impacts across the education sector. In Further Education and Higher Education, the shift towards AI and short-form video content opens up new teaching methods and content delivery, better engagement with digital-native students, and opportunities for real-world application of AI in learning environments. The relevance of Micro-credentials may rise, powered by strategic partnerships with tech companies that generate tailor-made content and tools using AI. The decision to prioritize user engagement can also influence educational institutions to adapt to social platforms that drive traffic and audience reach, leveraging tools like Reels for informational and promotional purposes.

Potential Applicability in the Education Sector

Innovative applications may include AI-driven analytics for customized learning experiences and the increased use of short-form videos for micro-learning modules. Universities can embrace AI and digital tools to enhance remote learning infrastructure, support research with data-intensive AI computing, and offer adaptive learning platforms with real-time feedback. Additionally, global education systems can utilize social media platforms for community building, outreach, and disseminating educational content amidst shifting content delivery trends.

Criticism and Potential Shortfalls

Meta’s reallocation of resources away from news could be criticized for reducing the diversity of content and potentially facilitating misinformation. The implication for education is the need to emphasize critical thinking and source evaluation skills in curricula. International case studies, such as Australia’s interaction with Meta over the Online News Act, underscore cultural and ethical considerations, such as fair compensation for content creators and the role of tech giants in public discourse. There is a risk that by deprioritizing news, platforms might marginalize educational content in favor of entertainment, impacting informed citizenry.

Actionable Recommendations

Education leaders should consider strategic partnerships with tech firms to stay ahead in AI and digital transformation. Institutions could incorporate AI literacy into their curricula and leverage social media analytics to increase engagement and reach. As Meta shifts its focus, educational entities should diversify their online presence across multiple platforms to maintain access to various audiences. Additionally, it is advisable to foster digital citizenship among students by integrating the critical evaluation of online content into teaching practices, ensuring they become discerning consumers and creators of information.

Source article: https://www.cnbc.com/2024/03/01/facebook-is-getting-rid-of-the-news-tab-in-the-us-and-australia.html