EdTech Insight – Figma CEO says it is ‘eating cost’ of AI upgrade for customers in 2024

by | Jun 27, 2024 | CNBC, News & Insights

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Executive Summary and Main Points

The recent developments in Figma’s platform, presenting an AI-powered UI3 redesign, signal a significant shift in the design sector, with potential ripple effects across global higher education. Following the cessation of Adobe’s acquisition attempt due to antitrust concerns, Figma’s innovative approach—akin to the collaboration seen with Google Docs—and its release of ‘Figma AI’ tools represent key innovations in the sector. With strategic emphasis on AI integration that enhances user experience rather than following trends, Figma is navigating the competitive landscape against other startups like Canva and traditional giants like Adobe, which are also augmenting their platforms with AI capabilities.

Potential Impact in the Education Sector

These developments are poised to have a substantial impact on Further Education and Higher Education institutions, as they seek to modernize their digital toolkits for design and collaboration. The integration of AI into these platforms could streamline creative processes, potentially benefitting fields like digital media, graphic design, and marketing education. For Micro-credentials, which often require flexible, skill-based learning, such AI-driven tools can offer adaptive learning experiences and enhance remote collaboration, aligning with the need for up-to-date industry-relevant skills. Strategic partnerships between educational institutions and design platforms like Figma could offer hands-on experience with cutting-edge tools for students.

Potential Applicability in the Education Sector

AI and digital tools from companies like Figma can revolutionize the way design education is delivered within global education systems. For instance, Figma’s collaborative platform could support real-time feedback and iteration in design courses, fostering a more dynamic learning environment. Additionally, Figma AI could potentially be used to auto-generate design elements based on course parameters, allowing students to focus on creative conceptualization. Such technology also presents opportunities for cross-disciplinary projects where students from different departments can collaborate seamlessly online.

Criticism and Potential Shortfalls

Despite the optimism surrounding AI integration, there are challenges including the risk of over-dependence on AI, which may impact the development of fundamental design skills. There’s also the concern of widening the digital divide in international education, where access to such advanced tools may be limited in resource-poor settings. Ethical implications, such as AI-generated content and its impact on originality and intellectual property, must also be scrutinized. Comparative case studies could be considered, comparing the adoption of such technologies in varied educational contexts.

Actionable Recommendations

For international education leadership to effectively leverage these technologies, it is recommended to pilot AI-integrated platforms within design-related curricula, encouraging feedback from both students and faculty. Institutions should consider forming partnerships with platform providers like Figma to ensure that educational pricing models and support structures are in place for widespread adoption. It is also essential to provide training for educators to integrate these tools effectively into their pedagogy. Lastly, an ethical framework should guide the use of AI in the education process to foster responsible innovation.

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Source article: https://www.cnbc.com/2024/06/27/figma-ceo-says-its-eating-cost-of-ai-for-customers-in-2024-upgrade-.html