EdTech Insight – Healthcare in Latin America: What are consumers looking for?

by | Feb 21, 2024 | McKinsey, News & Insights

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Executive Summary and Main Points

Recent healthcare developments in Latin America reveal consumer trends leaning towards digital healthcare solutions and a patient-centric approach. Key findings show a significant portion of the population deferring medical care due to accessibility and affordability issues, with 81% showing interest in wellness and preventive care apps and a readiness to invest in them. There is a notable shift towards preferring virtual or at-home care for low-complexity situations and follow-up care, indicating potential growth areas for digital offerings in healthcare. Additionally, 20% of consumers express a desire for private insurance but face financial constraints.

Potential Impact in the Education Sector

The digital transformation in healthcare might inspire parallel developments in the education sector. Further Education and Higher Education institutions could similarly benefit from incorporating digital tools to improve accessibility and affordability. These trends underscore the potential for strategic partnerships with technology providers and the enhancement of digital infrastructure. The popularity of wellness apps in healthcare could pave the way for embracing Micro-credentials, where bite-sized, skill-specific education programs are offered through digital platforms, making educational resources more flexible and tailored to individual needs.

Potential Applicability in the Education Sector

With AI and digital tools at the forefront of modernization, the education sector could implement similar digital channels for delivering course materials, providing counseling, and facilitating peer interactions. Virtual classrooms and online resources could broaden access and address affordability while maintaining quality education. AI-driven personalized learning experiences could mirror the shift toward patient-centric healthcare, placing the student experience at the center of educational advancement.

Criticism and Potential Shortfalls

Despite the potential benefits, the rapid digitalization of services invites scrutiny. Accessibility issues may arise, paralleling those in healthcare, where the digital divide can exacerbate inequality. Ethical considerations regarding data privacy and security also remain, as do cultural sensitivities in global education delivery. Comparative case studies, such as discrepancies in access to technology between urban and rural areas or between different socioeconomic groups, highlight the complexities involved in ensuring equitable digital education.

Actionable Recommendations

Leaders in international education can consider the following strategic actions: investing in robust digital platforms that can support diverse learning experiences; collaborating with technology partners to develop affordable, scalable solutions; embracing AI to curate personalized learning journeys; addressing the digital divide by ensuring inclusive access to technology; and prioritizing data security and ethical considerations in all digital education initiatives. Adopting a proactive approach to digital transformation could significantly impact how education is delivered and experienced worldwide.

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Source article: https://www.mckinsey.com/industries/healthcare/our-insights/healthcare-in-latin-america-what-are-consumers-looking-for