EdTech Insight – Making the Time to Build Your Side Hustle

by | Jun 17, 2024 | Harvard Business Review, News & Insights

Executive Summary and Main Points

The recent analysis addresses the burgeoning trend of integrating personal passions with professional endeavors, as seen through the lens of the latest generation entering the workforce. A pivotal 50% of Generation Z express ambitions to trade traditional corporate positions for entrepreneurial ventures that better align with their personal values. However, the transition from passion to profitable business is fraught with challenges, especially the juggling act between full-time employment and a side hustle.

Key strategies to overcome common obstacles include: managing energy levels, maximizing efficiency, and maintaining consistency in one’s passion projects. These approaches are underscored by case studies, such as a management consultant-cum-YouTuber’s success in growing a substantial following, and techniques focusing on setting realistic goals, concentrating efforts on singular actionable tasks, and enhancing the enjoyment of the process to ensure persistent engagement.

Potential Impact in the Education Sector

The discussed developments could significantly influence Further Education (FE) and Higher Education (HE) institutions as well as micro-credentialing by promoting entrepreneurial skills and self-directed learning amidst students. FE and HE can leverage these insights by embedding entrepreneurial workshops and digital platforms that facilitate side hustles, encouraging both practical skill acquisition and theoretical learning. Micro-credentials could offer modular courses focused on time management, digital branding, and remote collaboration skills, which are pivotal in today’s gig economy. Moreover, strategic partnerships between educational providers and digital platforms can pave the way for real-world experience through internships and passion project collaborations.

Potential Applicability in the Education Sector

AI and digital tools can revolutionize global education systems by customizing learning paths that accommodate side projects as a component of curriculum. AI could suggest SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals tailored to individual student interests, subsequently scaffolding projects into manageable actions. Digital platforms can provide virtual environments where students practice the “one action” approach, promoting deep learning and reinforcing the habit of consistent engagement with their passion projects. These AI-enhanced educational experiences could also integrate cultural intelligence, preparing students to navigate and succeed in a diverse global marketplace.

Criticism and Potential Shortfalls

Despite the optimism surrounding the integration of side hustles within professional development, criticisms and potential shortfalls must be addressed. Comparative international case studies illustrate the variation in access to technology and resources, which could exacerbate educational disparities. Ethical considerations include the potential exploitation of student work, privacy concerns in digital environments, and an overemphasis on entrepreneurial pursuits at the expense of traditional education. Cultural implications also emerge, as not all societies may value or support the risk-taking inherent in entrepreneurial side hustles.

Actionable Recommendations

For international education leadership seeking to implement these technologies, it is recommended to start with an in-depth needs analysis to understand the specific educational contexts and resources. Universities and colleges should consider integrating side hustle support frameworks within their existing curricula, potentially through elective coursework, incubator programs, and mentorship networks. It is also suggested to design micro-credential programs that provide recognition for independent projects related to students’ fields of study. Strategic partnerships with technology companies can help provide the necessary digital tools and platforms to support these initiatives. Importantly, these actions should be accompanied by continuous assessment and adaptability to ensure ethical considerations and cultural sensitivities are addressed throughout the implementation process.

Source article: https://hbr.org/2024/06/making-the-time-to-build-your-side-hustle