EdTech Insight – Scarlett Johansson says OpenAI ripped off her voice after she told the company not to use it in software

by | May 21, 2024 | CNBC, News & Insights

Executive Summary and Main Points

In the evolving landscape of artificial intelligence (AI) and its intersection with global higher education dynamics, a recent incident involving the use of a voice resembling that of actress Scarlett Johansson by OpenAI for its ChatGPT AI voice software christened “Sky” has raised significant concerns. Despite Johansson’s refusal to provide her voice for the platform, the vocal output of the AI was notably similar to her voice. OpenAI CEO Sam Altman’s ambiguous reference to the film “Her” further intensified the debate, prompting the company to pause the use of “Sky.” This controversy underscores the mounting legal and ethical questions related to AI-generated content and its potential impact on the digital transformation of the education sector.

Potential Impact in the Education Sector

As AI technologies become increasingly sophisticated, the recent voice-cloning controversy brings to light critical considerations for Further Education (FE), Higher Education (HE), and the sphere of Micro-credentials. This incident emphasizes the necessity for strategic partnerships in the education sector to navigate the complex terrain of intellectual property rights, consent, and ethical AI deployment. Digitalization efforts, particularly in creating digital personas for educational purposes, must account for both legal implications and the importance of accurate representation and humanization in digital environments, ensuring the technology enhances the learning experience without crossing ethical boundaries.

Potential Applicability in the Education Sector

Innovations like AI voice synthesis can revolutionize the way educational content is delivered across global education systems. AI can offer personalized learning experiences, language translation services, and voice-assisted teaching aids. However, this recent case illustrates the delicacy required in applying these tools in a responsible manner. Future applications must ensure transparency, consent, and authenticity, particularly in culturally diverse educational settings where the representation can have profound effects on inclusivity and identity.

Criticism and Potential Shortfalls

The episode with OpenAI’s “Sky” underscores the potential shortfalls and repercussions of AI technology’s overreach in higher education. Comparative international case studies reveal a disparity in the readiness to adopt and regulate such technologies. Concerns about privacy, misrepresentation, and deepfakes are globally pertinent, with significant ethical and cultural implications. The critical analysis suggests a fragmented approach to policy and regulation that may falter in protecting individual rights across different jurisdictions, while also potentially eroding trust in AI applications within academia.

Actionable Recommendations

For international education leadership, the following practical recommendations are proposed:
1. Develop clear guidelines and protocols for AI use, including voice AI, ensuring consent and transparency are central tenets.
2. Foster cross-sector collaborations, uniting technologists, educators, and legal experts to navigate the intellectual property landscape in education.
3. Invest in ethical AI research and public discourse to inform policy and cultivate trust towards such technologies in educational contexts.
4. Explore legislative frameworks that protect personal identity and rights in digital spaces.
5. Prioritize cultural sensitivity and inclusiveness in deploying AI tools to safeguard against unintentional biases and misrepresentations.
By considering these strategies, the sector can harness AI’s potential while mitigating risks and maintaining ethical integrity.

Source article: https://www.cnbc.com/2024/05/20/scarlett-johansson-says-openai-ripped-off-her-voice-.html