EdTech Insight – The promise of generative AI for credit customer assistance

by | Jun 25, 2024 | McKinsey, News & Insights

Executive Summary and Main Points

Recent advancements in generative AI (gen AI) have created significant potential for improving operational capabilities, efficiency, and customer outcomes in credit customer assistance and collection functions. Technological disruptions driven by tech-savvy consumer demands and regulatory transparency are reshaping these functions. Particularly notable is the ability of gen AI to personalize customer interactions, automate routine processes, and facilitate regulatory compliance. Early adopters are realizing up to 40% reduction in operational expenses and a 30% increase in customer satisfaction through strategically deployed AI capabilities.

Potential Impact in the Education Sector

Gen AI’s transformative impact can extend to Further Education, Higher Education, and Micro-credentials. By automating administrative tasks, gen AI could streamline student support and financial aid functions, enhancing efficiency and personalizing student interactions. Strategic partnerships between educational institutions and AI technology providers could foster innovation and digital transformation. Gen AI offers a pathway to more data-driven decision-making while maintaining focus on personalized student experiences and optimized operational costs.

Potential Applicability in the Education Sector

AI and digital tools, especially in gen AI, could revolutionize global education systems by providing scalable solutions for grading, student feedback, and administrative tasks, thereby allowing educators to focus on high-impact teaching and personalized learning. AI-driven platforms could offer real-time academic guidance and support, while also streamlining enrollment, billing, and career services. Furthermore, gen AI could empower the creation of adaptive and personalized learning experiences, contributing to a more engaging and effective education.

Criticism and Potential Shortfalls

While gen AI promises many benefits, critical analysis suggests that over-reliance on automation could lead to a devaluation of human interaction and potential job displacement. International case studies reveal varying degrees of success, which can depend on the digital maturity of the institution and cultural acceptance of AI. Ethical concerns around data privacy, algorithmic bias, and reduced human oversight in decision-making must also be addressed to prevent adverse impacts on stakeholders.

Actionable Recommendations

To capitalize on gen AI in higher education, it’s recommended to develop a phased implementation strategy that aligns with institutional goals and considers ethical implications. Partnerships with AI providers should emphasize shared values and mutual benefits. Pilot projects focusing on non-critical functions can build confidence and demonstrate value before broader implementation. Continuous training for educators and administrative staff is essential to ensure they are equipped to leverage AI innovations effectively.

Source article: https://www.mckinsey.com/capabilities/risk-and-resilience/our-insights/the-promise-of-generative-ai-for-credit-customer-assistance