EdTech Insight – Why new business building is a CEO’s choice for growth

by | Feb 20, 2024 | McKinsey, News & Insights

Executive Summary and Main Points

In a recent episode of the McKinsey Future of Asia Podcast, senior partners Markus Berger-de León and Nimal Manuel discuss emerging trends in new business building as a top growth strategy for CEOs. Innovations in technology and customer-focused approaches are highlighted as central to developing and scaling successful new businesses. Key methodologies and strategic partnerships are indicated as essential components of successful business ventures. Berger-de León reflects on a global survey detailing the increasing importance and successful outcomes of businesses focusing on innovation, while Manuel emphasizes similar trends applicable in Asia with some local contextual differences, especially in customer segments and market maturity. The conversation also delves into the rise of green business opportunities, the significance of building a portfolio approach for new ventures, and the increasing need for quick market entry which often necessitates partnerships.

Potential Impact in the Education Sector

The insights from Berger-de León and Manuel’s discussion have significant implications for the education sector. Further Education and Higher Education can benefit from adopting new business building methodologies by creating innovative programs and educational services tailored to evolving market needs. This includes leveraging technology to provide personalized learning experiences and developing strategic partnerships with industry players to enhance curriculum relevance and employability. The concept of Micro-credentials can also be advanced through these business building strategies, offering modular, targeted learning opportunities that respond quickly to market demands and skills shortages. Higher education institutions could embrace a portfolio of digital offerings, including SaaS analytics, to increase operational efficiencies and sustainability, ultimately leading to enhanced revenue streams and increased industry impact.

Potential Applicability in the Education Sector

Innovative applications within the education sector that involve AI and digital tools could transform the global education landscape. For instance, educational institutions can employ Software as a Service analytics to optimize their operations and provide real-time, data-driven insights to enhance student learning outcomes and institutional performance. AI can be used to create adaptive learning platforms that tailor educational content to individual student needs. Furthermore, the development of strategic partnerships can facilitate cross-institutional collaboration, fostering an ecosystem conducive to sharing educational resources and best practices. The push towards green business building can also be reflective in sustainability-focused curricula and campus initiatives, preparing students to be future leaders in sustainable practices.

Criticism and Potential Shortfalls

While the approach to new business building presents a progressive perspective, there are potential criticisms and shortfalls to consider. Real-world examples include the discrepancy in resource availability between well-funded institutions and those in less affluent regions, which could lead to educational disparities. Comparative international case studies reveal that adopting new business models in education requires alignment with ethical standards and cultural sensitivities, ensuring that technological advancements serve pedagogical goals and are accessible to all students. There is also a risk of prioritizing commercial success over educational quality, potentially undermining the core mission of educational institutions.

Actionable Recommendations

For education leaders looking to implement or explore these technologies, several actionable recommendations are proposed. Institutions should conduct thorough market research to identify niche areas for new program development, including micro-credentials that address specific skill gaps. Establishing incubators or accelerators on campus can foster innovation and entrepreneurship within the student body, aligning with new business building practices. Partnerships with edtech companies and industry leaders can enhance resource sharing and create opportunities for practical learning experiences. Importantly, education stakeholders must ensure a balance between innovation and traditional academic rigor, maintaining a focus on equitable access to high-quality education as they venture into new business models.

Source article: https://www.mckinsey.com/featured-insights/future-of-asia/future-of-asia-podcasts/why-new-business-building-is-a-ceos-choice-for-growth