Are you a skilled CRM specialist passionate about international recruitment? Do you thrive in leading teams, optimizing systems, and crafting impactful, personalized communication campaigns? Join the University of East London as our International CRM and Conversion Manager.
About the University of East London (UEL)
Established in 1898, the University of East London proudly transforms lives through education. Our mission is to lead the way in Industry 5.0, offering careers-first education that equips students with the skills for future opportunities. We are committed to building diversity in the 5.0 talent pipeline, fostering partnerships to uncover and nurture talent, and shaping a sustainable and inclusive future.
This vision inspires us, but achieving it requires innovators, thinkers, and changemakers like you. By joining our community, you’ll work with a dynamic and diverse group of individuals equally driven to create meaningful change. At UEL, we embrace inclusivity, forward-thinking, and continuous progress—challenging the status quo every step of the way.
About Us
Our CRM system, powered by Dynamics 365, manages seamless communication and customer service across the entire student lifecycle, from initial inquiry to alumni engagement. Since launching in 2020, nearly 30 teams across the institution have adopted this system.
The CRM Centre of Expertise (COE) is part of the Change and Transformation team within the External Relations Directorate. This setup brings together our International CRM and Conversion team, the COE Business Support Team, and the UK Recruitment CRM and Conversion team—driving collaboration and amplifying impact. Through close partnerships with IT Services, the Strategic Development and Delivery Directorate, and university-wide CRM users, we ensure the system is optimized to achieve recruitment and conversion goals efficiently.
About the Role
As the International CRM and Conversion Manager, you’ll lead a dedicated team focused on creating, delivering, and enhancing targeted CRM nurture and conversion campaigns designed for prospective international students. Leveraging tools like Microsoft Dynamics 365, Customer Insights – Journeys, Infobip, GeckoEngage, and others, you’ll forge data-driven, customer-centric journeys that guide students from inquiry to enrollment.
Collaboration is key in this role. You’ll work closely with colleagues from International Recruitment, UK Recruitment, Marketing, the CRM Centre of Expertise, and IT Services to ensure campaigns are impactful, compliant, and business-aligned.
Key Responsibilities:
- Manage and utilize CRM marketing functions effectively.
- Develop, deliver, evaluate, and optimize multi-channel marketing campaigns.
- Lead and motivate a team in a process-driven environment while fostering talent development that aligns with the organization’s goals.
- Capture and manage data using online forms and event software.
About You
We seek proactive, innovative team players excited to champion digital transformation and embrace new technologies within our agile, adaptable External Relations Directorate. Your passion for embedding forward-thinking practices will be a critical asset as we cultivate a culture of continuous evolution—staying ahead of emerging trends and best practices within the sector.
Essential Qualifications:
- Extensive experience managing a CRM marketing function, preferably within Higher Education.
- Advanced expertise in CRM tools and marketing automation systems.
- In-depth knowledge of the international student journey.
- Proven leadership abilities in process-driven environments.
- Strong communication skills, with a commitment to equality, diversity, and inclusion.
Our Benefits Package
At UEL, we offer more than just competitive salaries—our benefits package supports your professional and personal development within a welcoming, innovative workplace. Alongside a competitive salary (dependent on experience), you’ll gain access to an outstanding range of benefits.
Explore our full package here: UEL Benefits for Professional Services Positions.
Building an Inclusive Future
As an equal opportunities employer, UEL is dedicated to diversity and inclusion. Our Stonewall membership and Athena Swan awards highlight our commitment, and we’re striving to close the diversity pay gap. While proud of the progress, we acknowledge more work lies ahead—and remain resolute in our aim to make UEL a place where everyone can thrive.
We’re also proud to be a Disability Confident employer and welcome applications from all individuals. Should you need reasonable adjustments during the recruitment process, please let us know.
Are you ready to bring your expertise, innovation, and passion to the University of East London? Apply now to join a transformational institution committed to making a positive impact on the world—and an environment where your contributions are truly valued.
Please note: This job advert may close earlier than stated if we receive a high volume of applications. We encourage you to apply as soon as possible.