Job Description: Assistant Director of Digital Marketing & Revenue
The Virginia Tech Department of Athletics upholds the core values of Integrity, Service, Honor, Excellence, and Strong Together. Inspired by our university motto, Ut Prosim (That I May Serve), we are dedicated to cultivating an inclusive culture that embraces, affirms, and values all individuals and their unique contributions to our department, university, and the global community.
Position Overview:
As a key member of the Revenue & Digital Innovation team, the Assistant Director of Digital Marketing & Revenue will drive revenue-generating initiatives for Virginia Tech Athletics. This role will focus on managing digital platforms (email, web, mobile app, etc.) and contributing to digital marketing efforts for one assigned ticketed sport — such as Football, Men’s Basketball, Women’s Basketball, or Baseball.
In this role, you will work collaboratively with other team members and Athletics staff to oversee content creation, content distribution, and evaluate the success of various digital campaigns. You will ensure that all content aligns with Virginia Tech’s brand standards, strategic goals, and delivers measurable results. This position reports directly to the Associate Athletic Director of Revenue.
Key Responsibilities:
- Oversee the implementation and management of digital platforms, including email marketing, websites, and mobile applications.
- Develop and execute digital marketing strategies for an assigned ticketed sport with a focus on increasing revenue, fan engagement, and brand awareness.
- Collaborate with teams across the department to create, distribute, and analyze digital marketing campaigns.
- Maintain alignment with university-wide brand standards and organizational goals.
- Monitor and measure success metrics for digital campaigns, ensuring optimization and growth.
- Flexibly manage work hours to meet deadlines, including occasional nights and weekends in support of athletics events and initiatives.
Required Qualifications:
- A bachelor’s degree in digital marketing, sports management, or a related field with relevant experience, or a master’s degree in a comparable field.
- Demonstrated skills in attention to detail, copywriting, and editing.
- Experience in developing and managing marketing automation and digital advertising campaigns.
- Ability to meet deadlines and work non-standard hours when required, including evenings and weekends.
Preferred Qualifications:
- Proficiency in platforms such as Eloqua, WMT, or Vozzi (or comparable tools).
- Experience working within an NCAA Division I athletics program or professional sports organization.
Appointment Type: Restricted
Pay Band: {lPayScaleID}
Salary: $44,000 annually
Overtime Status: Exempt
Hours: 40 per week, with a requirement to work nights and weekends as needed.
Start Date Review: 6/5/2026
About Virginia Tech Athletics:
Virginia Tech is a vibrant community rooted in the commitment to its motto, Ut Prosim (That I May Serve), striving to push the boundaries of knowledge through dynamic, hands-on learning and research. As a comprehensive land-grant institution, we prepare future leaders by fostering innovation and excellence in education, athletics, and community engagement.
Virginia Tech Athletics supports the university’s mission by fostering an environment of inclusivity, encouraging individual talents, and upholding organizational values. Our work spans diverse campuses across the state, including Blacksburg, the greater Washington, D.C. area, and beyond.
Learn more about joining the Virginia Tech Athletics team at hokiesports.com/be-a-hokie.
Equal Opportunity and Accessibility Statement:
Virginia Tech is committed to creating a work environment that celebrates diversity and promotes equity. We do not discriminate based on age, race, color, gender, sex, sexual orientation, religion, disability, or other protected statuses.
If you require accommodations during the application or selection process due to a disability, please contact Stuart Cochran at [email protected] at least 10 business days prior to the event
To apply for this job please visit jobs.chronicle.com.