EdTech Insight – Why Has the EV Market Stalled?

by EdTechMate | Mar 21, 2024 | Harvard Business Review, News & Insights

“`html Executive Summary and Main Points The recent stagnation in the electric vehicle (EV) market illustrates a critical inflection point within the technology-adoption life cycle, specifically the transition from early adopters to the early majority....

EdTech Insight – Lessons from the Bud Light Boycott, One Year Later

by EdTechMate | Mar 20, 2024 | Harvard Business Review, News & Insights

Executive Summary and Main Points The case of Bud Light’s social media promotion in collaboration with transgender influencer Dylan Mulvaney and ensuing boycott reveals important lessons for brands engaging in social discourse. Key innovations and trends in the...

EdTech Insight – Put Marketing at the Core of Your Growth Strategy

by EdTechMate | Mar 6, 2024 | Harvard Business Review, News & Insights

“`html Executive Summary and Main Points Recent research underscores the pivotal role of marketing in driving business growth and the importance of the Chief Marketing Officer (CMO) in strategic company initiatives. Key findings reveal that organizations placing...

EdTech Insight – How Local Businesses Can Compete with Larger Rivals

by EdTechMate | Feb 28, 2024 | Harvard Business Review, News & Insights

Executive Summary and Main Points The case of Kwame Spearman at Tattered Cover presents a compelling scenario where traditional brick-and-mortar retail businesses are confronted with the necessity to innovate amidst technological advancements and competitive pressures...

EdTech Insight – The Future of Marketing Is Intergenerational

by EdTechMate | Feb 16, 2024 | Harvard Business Review, News & Insights

Executive Summary and Main Points Recent trends in consumer behavior underscore the increasing importance of older generations in the market, challenging traditional marketing strategies focused predominantly on younger demographics. A growing body of research...