EdTech Insight – How Your Business Should Tap into the Creator Economy

by EdTechMate | May 22, 2024 | Harvard Business Review, News & Insights

Executive Summary and Main Points The creator economy, driven by content creators on platforms like YouTube, Instagram, and TikTok, is reshaping consumer goods and services industries. An estimated 40 million economically significant creators influence a combined $130...

EdTech Insight – Tech at Work: How the End of Cookies Will Transform Digital Marketing

by EdTechMate | May 16, 2024 | Harvard Business Review, News & Insights

Executive Summary and Main Points In response to prevailing privacy concerns, Google has announced its intention to eliminate third-party cookies by the end of 2025, a move heralding profound changes for digital advertising, online publishing, and the open Internet....

EdTech Insight – Behind the Boom in Celebrity Brands

by EdTechMate | May 7, 2024 | Harvard Business Review, News & Insights

Executive Summary and Main Points Recent trends in the business landscape indicate a shift from traditional celebrity endorsements to direct business ventures by celebrities, spanning diverse industries like fashion and beverages. The surge in online...

EdTech Insight – Research: Why People Really Buy Upcycled Products

by EdTechMate | Apr 24, 2024 | Harvard Business Review, News & Insights

Executive Summary and Main Points In the realm of consumer behavior research and product development, a new study highlights the precedence of creativity over sustainability as the main selling point for upcycled products. This emergent trend emphasizes the...

EdTech Insight – How Automakers Can Address Resistance to Self-Driving Cars

by EdTechMate | Apr 3, 2024 | Harvard Business Review, News & Insights

Source article: https://hbr.org/2024/04/how-automakers-can-address-resistance-to-self-driving-cars