EdTech Insight – Research: Customer Referrals Are Contagious

by EdTechMate | Jun 18, 2024 | Harvard Business Review, News & Insights

“`html Executive Summary and Main Points The latest research reveals that customer referrals have a more substantial impact on marketing effectiveness than previously understood, a phenomenon termed “referral contagion.” Analysis of data from over 41...

EdTech Insight – How Retailers Became Ad Platforms

by EdTechMate | Jun 17, 2024 | Harvard Business Review, News & Insights

Executive Summary and Main Points The landscape of retail media is experiencing transformative growth, with major retailers operating their own advertising platforms and generating substantial revenue streams. Amazon leads this arena with a 2023 advertising revenue of...

EdTech Insight – Tech at Work: The Future of Spatial Computing

by EdTechMate | Jun 13, 2024 | Harvard Business Review, News & Insights

Executive Summary and Main Points The most recent episode of HBR IdeaCast’s special series, Tech at Work, discusses the impact of spatial computing technologies such as the Apple Vision Pro. As these augmented reality (AR) and virtual reality (VR) devices...

EdTech Insight – Research: Smaller, More Precise Discounts Could Increase Your Sales

by EdTechMate | Jun 7, 2024 | Harvard Business Review, News & Insights

Executive Summary and Main Points Recent studies have indicated a significant transformation in consumer behavior in response to retail discount strategies. A key insight is the finding that smaller, more precise discounts—termed “discount depth”—can...

EdTech Insight – How Marketers Can Adapt to LLM-Powered Search

by EdTechMate | May 24, 2024 | Harvard Business Review, News & Insights

Executive Summary and Main Points The article discusses the emergence of Large Language Models (LLMs) as a transformative force in the search engine industry. With a focus on their potential to disrupt Google’s dominance in search ads, LLMs such as ChatGPT,...